Joutsen Finland turns 90 years!
The year 2026 marks Joutsen's anniversary year.
For this reason, we want to return to our roots with you, to the moments when Marius and Saima dreamed of a company that would bring warmth to homes in the north. Today, 90 years later, that same softness and purity are still present in every one of our products, warming people around the world.
Benefit of the month: Vellamo Down Jacket
Vellamo is an ultra-light down jacket that blends the softness of knitwear with the effortless elegance of a modern wrap style. Its gently A-line shape and dropped shoulders create a relaxed yet refined silhouette, while loose sleeves and lightweight insulation make it feel almost weightless and easy to layer.
Designed for versatility, Vellamo pairs seamlessly with both skirts and trousers and works just as well indoors as outdoors. Style it your way: wear it open, close it with the front snap and cinch the waist with the belt, or tie the belt at the back for a softer, more relaxed fit.
Camping collection
Kulkuri Down Blanket
Although the Kulkuri down blanket was not created overnight, it was loved from the very first moment.
Buy it and fall in love!
Joutsen was born in a sauna
Joutsen's story began in a sauna in 1936, when Marius watched his wife Saima washing feathers in the gentle steam of a lakeside sauna. In that meeting place of everyday life, dreams, warmth, and purity, the idea for Joutsen was born.
Together, Marius and Saima developed Finland's first industrial down-cleaning method, making down cleaner, softer, and longer-lasting, and establishing their family business as a European pioneer.
By the 1940s and 1950s, Joutsen’s down duvets and pillows had found their way into Finnish homes. In 1966, Joutsen's down proved its performance on a Finnish expedition across Antarctica, where warmth, lightness, and durability were essential. This journey marked the beginning of Joutsen's down coat production.
Across generations, Joutsen has remained a family business rooted in the same values: the unique feel of carefully cleaned down and quiet Finnish craftsmanship that speaks through comfort and reliability.
Today, 90 years later, Joutsen continues its original mission—to bring trusted warmth, protection, and softness to northern life and to adventures everywhere.